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| Working Papers |
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- "ICT
Adoption Propensity in the Hotel Industry: An Empirical
Study"
[First Draft : June 2004, Current Draft : December 15, 2005]
Dr. Pongsak Hoontrakul, Sasin of Chulalongkorn
University, Bangkok working paper, with Dr. Sunil Sahadev,
submitted for publication consideration at the Hospitality
Quarterly Journal, Cornell University, USA.
- "Balance
Sheet Effects on Option Pricing"
Nov, 2002 Dr. Pongsak Hoontrakul, SASIN
of Chulalongkorn University with P.Ryan,University of Ottawa,Canada.
- "Key
word effectiveness in paid placement advertising: an exploratory
study in the context of a travel website"
working paper Dr. Pongsak Hoontrakul, SASIN
of Chulalongkorn University with Sunil Sahadev, Univ. of Sheffield, UK.
- "An
Empirical and Institutional Examination of Post-Crisis Capital
Flows to The Asian Crisis Countries with Particular Attention
to Thailand"
(2001),Dr. Pongsak Hoontrakul, SASIN of
Chulalongkorn University with Robert Dekle, University of
Southern California. (Also download at SSRN)
- "Pricing
with Two Risky Assets and Financial Leverage"
July 2001, the Proceeding of Asia Pacific Finance Association
Conference [ www.APFA2001.com
] with P. Ryan and C. Guo, University of Ottawa, Canada.
- "The
Volume-Return Relationship under Asymmetry of Information
and Short Sales Prohibitions"
Dec. 2001, Dr. Pongsak Hoontrakul, SASIN
- Chulalongkorn University with P. Ryan and S. Perrakis,U.
of Ottawa, Canada.
- "Price
Formation In a Market With Short Sale Prohibition : An Empirical
Investigation"
Dec. 2001, Dr. Pongsak Hoontrakul, SASIN
of Chulalongkorn Univ. with P. Ryan, A. Khanthavit (Thammasat
University)and S. Perrakis, University of Ottawa. (Also
download at SSRN)
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| Discussion Papers |
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- "REST
Web Services Functional Testing Guidelines"

by Dr. Pongsak Hoontrakul, Sasin of Chulalongkorn
Univ., with Dr. Kanda Runapongsa, Computer Engineer Faculty,
Khon Kaen Univ., and National Science and Technology Development
Agency, NSTDA [2006]
- "The
Impact of Tsunami on Tourism Enquiries in Thailand: One
Year Aftermath"
by Dr. Pongsak Hoontrakul, Sasin of Chulalongkorn
Univ., with Dr. Sunil Sahadev, India Institute of Management
Kozhibkode (IIMK) [January 2006]
- "The
Rise of china and India : Asean Regional Implication "
, (Oct. 2007)

discussion paper, by Dr. Pongsak Hoontrakul,
Sasin of Chulalongkorn Univ., presented at Univ. of Geneva
(Nov. 06)
- "The
Tsunami’s Impact on Thai Tourism"
Discussed by Dr. Pongsak Hoontrakul, Sasin
of Chulalongkorn Univ.,
Current Draft: November 12, 2005
- "Predictive
Power of Forward Rate: Evidence from MGS Market"
by N Vee Heng, A M Nassir, M Ariff and S Mohamad (Oct. 04),
Discussed by Dr. Pongsak Hoontrakul, Sasin
of Chulalongkorn Univ., Bangkok For AsFA Conference, KL
in July 2005
- "Int'l
Diversification with American Depository Receipts (ADRs)"
by M H Kabir, N Maroney and
M K Hassan, Discussed by Dr. Pongsak Hoontrakul,
Sasin of Chulalongkorn Univ., Bangkok For AsFA Conference,
KL in July 2005
- "The
Asian Bond Fund..."
by G. Sivalingam and I. Ismail (Aug.
04), Discussed by Dr. Pongsak Hoontrakul,
Sasin of Chulalongkorn Univ., Bangkok For AsFA Conference,
KL in July 2005
- "An
Economic Analysis of the Tourism Industry-Implications of
the Online Travel Intermediary"
[January, 2004] ,SASIN of Chulalongkorn University, Thailand
with Prof. Peter. J. Ryan., forthcoming, Chulalongkorn Journal
of Economics.
- "Value
Revelation of Differentiated Goods in the Travel Industry"
[January 2004] Sasin of Chulalongkorn University, submitted
for publication consideration at Journal of Tourism and
Hospitality Research, University of Surrey, UK.
- "Value
Enhancement in the Thai Tourism Industry – Implications
of the Online Travel Business"
[Update Aug. 15, 2005]
[January 2004] Sasin of Chulalongkorn
University under the grant by the Fiscal Policy Research
Institute, Ministry of Finance, Thailand. (Also download
at SSRN)
- "The
Duel of Fates"
SASIN-Chulalongkorn University (1999)
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| Publication |
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- "Affect of the Tsunami to Tourist Arrival in Thailand"
[Forthcoming December 2008] as a case at Government, Politics and Tourism, edited by Jukka Laitamaki
- "Factors
affecting the yields of emerging market issuers: Evidence
from the Asia-Pacific region"

by Dr. Pongsak Hoontrakul,
Sasin of Chulalongkorn University, Bangkok, Jonathan
A. Batten and Thomas A. Fetherston
Article in Journal of International Financial Markets,
Institutions and Money (Volume 16, Issue 1 , February
2006, Pages 57-70) [See
more detail at Science Direct]
- "A2Z-ProTravel.com
– B2B Online Travel Intermediary"

[2006 forthcoming] by Dr. Pongsak Hoontrakul,
Sasin of Chulalongkorn University, Bangkok with Sunil
Sahadev, India Institute of Management Kozhibkode
(IIMK) and Univ. of Sheffield,UK, eTourism Case Studies:
Management & Marketing Issues in eTourism, edited by
Roman Egger & Dimitrios Buhalis, by
LIT-Verlag, German (see http://www.electronic-tourism.com)
- "MoreThailand.com
– Online Travel Intermediary"
[Dec. 2006] by Dr. Pongsak Hoontrakul,
Sasin of Chulalongkorn University, Bangkok, Thailand, with
Sunil Sahadev, India Institute of Management
Kozhibkode (IIMK) and Univ. of Sheffield, UK, International
Journal of E-Business Research (http://www.idea-group.com/ijebr)
-
- "Factors
Affecting the Yields of Asian Issues in International Bond Markets "
with Jonathan Batten and Thomas Fetherston
[June 2006], Journal of Internationl Financial Markets,
Institutions and Money (JIFMIM)
-
"An Empirical and Institutional Examination of Post-Crisis
Capital Flows to The Asian Crisis Countries with Particular
Attention to Thailand"
[2004 forthcoming], Research in International Business and
Finance (RIBAF) with Robert Dekle , University of Southern
California. [See more details of the RIBAF at http://www.elsevier.com/inca/publications/store/6/9/9/5/3/4/
]
- "Thailand's
Positioning in a New Global Economy: the Diamond Five Economic
Paradigm"
[2004 forthcoming], the monograph series of CSEAS, Kyoto
University , Japan for the proceedings of the international
conference on “State, Market, and Economic Cooperation,”
which was held in Kyoto, Japan on November 5-6, 2003, with
Dr. Olarn Chaipravat, Advisor to the Fiscal Policy Research
Institute of Ministry of Finance, Thailand.
- "Contagion
in South East Asia"
with Hsiang-Ling HanBabson College,USA.,
[2002] , SASIN Journal of Management.
- "Modelling
the credit spreads and long term relationships of Thai Yankee
Bond Issues"
Asian Economic Journal [2002], Vol. 16, No. 4, Kyoto Univ.
with Jonathan Batten and Thomas Fetherson.
- "Factors
Affecting the Yields of Emerging Market Issues in International
Bond Markets: Evidence from Thailand"
as a chapter in Asian Fixed Income Market: An Analysis
of the Region's Money, Bond and Interest Derivatives Markets,
[2002] John Wiley Ltd Singapore with Jonathan Batten and
Thomas Fetherston
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- "Transitioning
from Blanket to Limited Guarantee Deposit Insurance
after the 1997 Crisis : Thailand Policy Considerations"
,SEACEN staff paper, Oct. 2001 reprinted at SASIN
Journal of Management [Dec. 2001] of Chulalongkorn
University with David Walker.
- "Transitioning
from Dysfunctional to Normal Banking System after
the 1997 Crisis : Thailand Policy Considerations"
Asean Banker Association letter [July 2001] [See more
details at www.aseanbankers.org
] reprinted at SASIN Journal og Management [Dec.2001]
of Chulalongkorn University withDr. Olarn Chaipravat.
- "Estimation
of Mean and Variance Episodes in the Price Return
of the Stock Exchange of Thailand"
(1998) SASIN of Chulalongkorn University with Ted
Bos, forthcoming the special issue on Financial Risk
Management of the Research in International Business
and Finance Series (forthcoming Volume 16,publication
2002).See more Details http://www.elsevier.com.
- "Thai
Credit Market Failures : The 1997 Aftermath"
(Dec 2000), TDRI Quarterly Review, Thailand Development
Research Institute
[ www.tdri.or.th
], vol. 15, no. 4 together with Dr. Olarn Chaipravat.
- "Exchange
Rate Theory : A Review"
(2000), Chulalongkorn Journal of Economics, Faculty
of Economics, Chulalongkorn University
- "Globalization
and Trilemma"
(Dec 1999), Journal of Review of Pacific Basin Financial
Markets and Policies,
World Scientific, Singapore, Vol. 2, no 4
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- "Triangular
Peg : A Strategic Anchor for Thai Baht and Asean Currency"
(1998), Journal of Review of Pacific Basin Financial
Markets and Policies,
World Scientific, Singapore
- "Mergers
and Acquisition Practical Guideline"
(1997) in Mergers and Acquisition, Khanthavit,
A. (1997 edited in Thai)
- "Is
It Worth More Dead Than Alive - Financial Distressed
Companies?"
Journal of Business Administration, Thammasat University
(1997)
- "Happy
Landing with Productivity Boom"
(1997), Manager Daily Newspaper (in Thai) on April
8, 1997 and forthcoming,
SASIN Alumni Newsletter (in English)
- "Greater
Mekong : The New markets for the US Corporate"
presented at Northwestern University and reprinted
at Chulalongkorn Review (1996)
- "Should
Thailand have bank based or stock market based financial
system?"
Journal of Business Administration, Thammasat University
(1996)
- "Turnover
Anomaly : Thailand Case"
Journal of Business Administration, Thammasat University
(1995)
- "Market
Microstructures of SET, TSE and NYSE"
Chulalongkorn Review.(1994)
-
"Application of Data - Mining Techniques in online
travel Industry : A case study from Thailand"

, with Dr. Sunil Sahadev, Univ. of Sheffield, UK (forthcoming
Feb. 2008), Journal of Marketing Intelligence &
Planning, edited by Prof.Keith Crosier, Univ. of Strathclyde,
Glasgow, UK.
- "Tourism
Crises Management Model: The Thai Experience"

With Dr. Jukka Laitamaki, New York University, (2008
forthcoming) as a chapter in a book titled “Disaster
and Law”, a series of Amicus Books Division,edited
by Dr. A. Sabitha, (Institute of Chartered Financial
Analysts of India) Icfai University, India.
- "The
Thai Currency Crisis, Financing Constraints, High
Fixed Costs and Corporate Governance"
[Summer 2005], Asian Economic Paper, vol. 4 issue
2, MIT Press. Dr. Pongsak Hoontrakul,
SASIN of Chulalongkorn University, Thailand, with
Robert Dekle (University of Southern California) and
Cathy Karnchanasai (Bank of Thailand)
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| Press News on Dr. Pongsak |
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- "People
in the warm welcoming event for Prof. Edward C. Prescott's
Thailand Visit"
Source: Thairath (June 28, 2005)
- "Review
Article by Dr. Pongsak Hoontrakul on "Barriers to Riches""
(Thai Version)
Source: Matichon Article (June 13, 2005)
- "Nobel
laureate to give talk on "Barriers to Riches""
Professor Edward C. Prescott, Nobel Laureate in Economics
(2004) will give a lecture on "Barriers to Riches"
to a Bangkok audience on June 16,
2005 (May 2005)
Source: Bangkok Post : Economy Knowledge & Education
- "Dr.
Pongsak says Nobel Laureate Prescott's "Barriers to
Riches" will lead on efficient ways to fight with poverty"
(Thai Version)
Source: Post Today, (May
2005)
- "Sasin
of Chulalongkorn, hosts Nobel Laureate Edward Prescott,
2004"
(Thai Version)
Source: Thai PR.net (May
12, 2005)
- "Dr
Pongsak Hoontrakul's review on Nobel Laureate Prescott’s
Talk on Barriers to Riches"
(Thai Version)
Source: Daily News (May
10, 2005)
- "Sasin
Executive Education News"
Professor Edward C. Prescott, Nobel Laureate in Economics
(2004) will come to Thailand this for a special Nobel
Laureate Dinner Talk to be hosted by Sasin Graduate Institute
of Business Administration on June 16, 2005. (Mar.
2005)
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