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| Working Papers |
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- "Key
word effectiveness in paid placement advertising: an exploratory
study in the context of a travel website"
working paper Dr. Pongsak Hoontrakul, SASIN
of Chulalongkorn University with Sunil Sahadev, Univ. of Sheffield, UK.
- "ICT
Adoption Propensity in the Hotel Industry: An Empirical
Study"
[First Draft : June 2004, Current Draft : December 15, 2005]
Dr. Pongsak Hoontrakul, Sasin of Chulalongkorn
University, Bangkok working paper, with Dr. Sunil Sahadev,
submitted for publication consideration at the Hospitality
Quarterly Journal, Cornell University, USA.
- "Balance
Sheet Effects on Option Pricing"
Nov, 2002 Dr. Pongsak Hoontrakul, SASIN
of Chulalongkorn University with P.Ryan,University of Ottawa,Canada.
- "The
Volume-Return Relationship under Asymmetry of Information
and Short Sales Prohibitions"
Dec. 2001, Dr. Pongsak Hoontrakul, SASIN
- Chulalongkorn University with P. Ryan and S. Perrakis,U.
of Ottawa, Canada.
- "Price
Formation In a Market With Short Sale Prohibition : An Empirical
Investigation"
Dec. 2001, Dr. Pongsak Hoontrakul, SASIN
of Chulalongkorn Univ. with P. Ryan, A. Khanthavit (Thammasat
University)and S. Perrakis, University of Ottawa. (Also
download at SSRN)
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| Discussion Papers |
- "The Evolution of Corporate Governance in Banking Industry of Thailand:
From the 1997 Asian Crisis to the 2008 Global Credit Crisis"
by Dr. Pongsak Hoontrakul, Sasin
of Chulalongkorn Univ. with Dr. Chatsurang Karnchanasai, Bank of Thailand., [ February 2010 ]
- "Alcohol, No Ordinary Commodity: Tax Policy Implication for Thailand "
by Dr. Pongsak Hoontrakul, Sasin of Chulalongkorn
Univ., with Dr. Bunchorn Songsumphan, Excise Department, Thailand ., [June 2009]
- "Real-time Information Integration System "
by Dr. Pongsak Hoontrakul, Sasin of Chulalongkorn
Univ., with Dr. Kanda Runapongsa Saikaew, Computer Engineer Faculty,
Khon Kaen Univ., [March 2009]
- "Global Financial Crisis & Implication to Thailand : An ex-Banker's View"
by Dr. Pongsak Hoontrakul, Sasin of Chulalongkorn
University, Thailand [Nov 2008]
- "The State of Fair Value Accounting, Global Financial Crisis and Implications to Thailand "
by Dr. Pongsak Hoontrakul, Sasin of Chulalongkorn
University, Thailand with Dr. Taka Fujioka,Urban Research Plaza, Osaka City University, Japan and Dr Seitaro Seko , SIIT of Thammasat University, Rangsit Thailand [Nov 2008]
- "The
Rise of china and India : Asean Regional Implication " , (Oct. 2007)
discussion paper, by Dr. Pongsak Hoontrakul, Sasin of Chulalongkorn Univ., presented at Univ. of Geneva
(Nov. 06)
- "REST
Web Services Functional Testing Guidelines"
by Dr. Pongsak Hoontrakul, Sasin of Chulalongkorn
Univ., with Dr. Kanda Runapongsa, Computer Engineer Faculty,
Khon Kaen Univ., and National Science and Technology Development
Agency, NSTDA [2006]
- "The
Impact of Tsunami on Tourism Enquiries in Thailand: One
Year Aftermath"
by Dr. Pongsak Hoontrakul, Sasin of Chulalongkorn
Univ., with Dr. Sunil Sahadev, India Institute of Management
Kozhibkode (IIMK) [January 2006]
- "The
Tsunami’s Impact on Thai Tourism"
Discussed by Dr. Pongsak Hoontrakul, Sasin
of Chulalongkorn Univ.,
Current Draft: November 12, 2005
- "Predictive
Power of Forward Rate: Evidence from MGS Market"
by N Vee Heng, A M Nassir, M Ariff and S Mohamad (Oct. 04),
Discussed by Dr. Pongsak Hoontrakul, Sasin
of Chulalongkorn Univ., Bangkok For AsFA Conference, KL
in July 2005
- "Int'l
Diversification with American Depository Receipts (ADRs)"
by M H Kabir, N Maroney and
M K Hassan, Discussed by Dr. Pongsak Hoontrakul,
Sasin of Chulalongkorn Univ., Bangkok For AsFA Conference,
KL in July 2005
- "The
Asian Bond Fund..."
by G. Sivalingam and I. Ismail (Aug.
04), Discussed by Dr. Pongsak Hoontrakul,
Sasin of Chulalongkorn Univ., Bangkok For AsFA Conference,
KL in July 2005
- "Value
Revelation of Differentiated Goods in the Travel Industry"
[January 2004] Sasin of Chulalongkorn University, submitted
for publication consideration at Journal of Tourism and
Hospitality Research, University of Surrey, UK.
- "The
Duel of Fates"
SASIN-Chulalongkorn University (1999)
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| Publications |
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- "Payment Holidays can Ensure Liquidity and Credit Survival"
The Nation Newspaper (January 14, 2009)
- "Legitimacy will mitigate the risk of tyranny in Thailand"
The Nation Newspaper (October 23 and 24, 2008)
- “The Competitiveness of Thailand: Economic Analysis” (Nov 2008), "
TDRI annual conference proceeding with Dr. Piyachart Phiromwad, Dr Sabin Srivannaboon and Dr. Taka Fujioka, Sasin
- "What
are the next steps for bond market development in
Thailand?" [2008]
Chapter 23, pp 497-519, Asia-Pacific Financial Markets: Integration, Innovation and Challenges, International Finance Review, Volume 8, ISSN: 1569-3767 with Jonathan Batten, Hong Kong University of Science & Technology (HKUST)
- Application of Data - Mining Techniques in online
travel Industry : A case study from Thailand"
, with Dr. Sunil Sahadev, Univ. of Sheffield, UK (forthcoming
Feb. 2008), Journal of Marketing Intelligence &
Planning, edited by Prof.Keith Crosier, Univ. of Strathclyde,
Glasgow, UK.
- "Tourism
Crises Management Model: The Thai Experience" [2007]
A chapter on Disasters and Law, ICFAI Univ. Publication, India [ www.icfaipress.org ], with Jukka Laitamaki, New York University (NYU)
- "Affect of the Tsunami to Tourist Arrival in Thailand"
As a case at Government, Politics and Tourism, edited by Jukka Laitamaki, New York University (NYU)
- "A2Z-ProTravel.com
– B2B Online Travel Intermediary"
[2006] with Sunil Sahadev, India Institute of Management Kozhibkode (IIMK), eTourism Case Studies: Management & Marketing Issues in eTourism, edited by Roman Egger and Dimitrios Buhalis, by LIT-Verlag, German (see http://www.electronic-tourism.com )
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- "The
Thai Currency Crisis, Financing Constraints, High
Fixed Costs and Corporate Governance"
[2006], Asian Economic Paper, vol. 4 issue
2, MIT Press. with
Robert Dekle (University of Southern California) and
Cathy Karnchanasai (Bank of Thailand)
- "A Note
on the Equilibrium Relationships Between Issues in the Asia Pacific Region"
Asian Pacific Financial Markets in Comparative Perspective: Issues and Implications for the 21st Century, (2005)
by Elsevier with Batten, J. & T. Fetherston
- "Factors
Affecting the Yields of Asian Issues in International Bond Markets "
Journal of International Financial Markets, Institutions and Money, (2005) with Batten, Jonathan and Thomas Fetherston
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- "Thailand's
Positioning in a New Global Economy: the Diamond Five Economic
Paradigm"
[2004 forthcoming], the monograph series of CSEAS, Kyoto
University , Japan for the proceedings of the international
conference on “State, Market, and Economic Cooperation,”
which was held in Kyoto, Japan on November 5-6, 2003, with
Dr. Olarn Chaipravat, Advisor to the Fiscal Policy Research
Institute of Ministry of Finance, Thailand.
- "An
Empirical and Institutional Examination of Post-Crisis Capital
Flows to The Asian Crisis Countries with Particular Attention
to Thailand" [2004]
Research in International Business and Finance (RIBAF) with Robert Dekle , University of Southern California. [See more details of the RIBAF at http://www.elsevier.com/inca/publications/store/6/9/9/5/3/4/ ])
- "Globalization,
Market Failures, Banking & Crisis Resolution : Thailand Experiemce",
The proceeding of 2003International Association of Deposit Insurer (IADI) conference, in Soul, Korea edited by Gi Don Kim of KDIC in Oct. 2003 (see www.iadi.org and www.kdic.or.kr )
- "Contagion
in South East Asia"
with Hsiang-Ling HanBabson College,USA.,
[2002] , SASIN Journal of Management.
- "Modelling
the credit spreads and long term relationships of Thai Yankee
Bond Issues"
Asian Economic Journal [2002], Vol. 16, No. 4, Kyoto Univ.
with Jonathan Batten and Thomas Fetherson.
- "Factors
Affecting the Yields of Emerging Market Issues in International
Bond Markets: Evidence from Thailand"
as a chapter in Asian Fixed Income Market: An Analysis
of the Region's Money, Bond and Interest Derivatives Markets,
[2002] John Wiley Ltd Singapore with Jonathan Batten and
Thomas Fetherston
- "Pricing
with Two Risky Assets and Financial Leverage"
July 2001, the Proceeding of Asia Pacific Finance Association
Conference [ www.APFA2001.com ] with P. Ryan and C. Guo, University of Ottawa, Canada.
- "Transitioning
from Blanket to Limited Guarantee Deposit Insurance
after the 1997 Crisis : Thailand Policy Considerations"
,SEACEN staff paper, Oct. 2001 reprinted at SASIN
Journal of Management [Dec. 2001] of Chulalongkorn
University with David Walker.
- "Transitioning
from Dysfunctional to Normal Banking System after
the 1997 Crisis : Thailand Policy Considerations"
Asean Banker Association letter [July 2001] [See more
details at www.aseanbankers.org
] reprinted at SASIN Journal og Management [Dec.2001]
of Chulalongkorn University withDr. Olarn Chaipravat.
- "Estimation
of Mean and Variance Episodes in the Price Return
of the Stock Exchange of Thailand"
(1998) SASIN of Chulalongkorn University with Ted
Bos, forthcoming the special issue on Financial Risk
Management of the Research in International Business
and Finance Series (forthcoming Volume 16,publication
2002).See more Details http://www.elsevier.com.
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- "Thai
Credit Market Failures : The 1997 Aftermath"
(Dec 2000), TDRI Quarterly Review, Thailand Development
Research Institute
[ www.tdri.or.th ], vol. 15, no. 4 together with Dr. Olarn Chaipravat.
- "Exchange
Rate Theory : A Review"
(2000), Chulalongkorn Journal of Economics, Faculty
of Economics, Chulalongkorn University
- "Globalization
and Trilemma"
(Dec 1999), Journal of Review of Pacific Basin Financial
Markets and Policies,
World Scientific, Singapore, Vol. 2, no 4
- "Triangular
Peg : A Strategic Anchor for Thai Baht and Asean Currency"
(1998), Journal of Review of Pacific Basin Financial
Markets and Policies,
World Scientific, Singapore
- "Mergers
and Acquisition Practical Guideline"
(1997) in Mergers and Acquisition, Khanthavit,
A. (1997 edited in Thai)
- "Is
It Worth More Dead Than Alive - Financial Distressed
Companies?"
Journal of Business Administration, Thammasat University
(1997)
- "Happy
Landing with Productivity Boom"
(1997), Manager Daily Newspaper (in Thai) on April
8, 1997 and forthcoming,
SASIN Alumni Newsletter (in English)
- "Greater
Mekong : The New markets for the US Corporate"
presented at Northwestern University and reprinted
at Chulalongkorn Review (1996)
- "Should
Thailand have bank based or stock market based financial
system?"
Journal of Business Administration, Thammasat University
(1996)
- "Turnover
Anomaly : Thailand Case"
Journal of Business Administration, Thammasat University
(1995)
- "Market
Microstructures of SET, TSE and NYSE"
Chulalongkorn Review.(1994)
- "Should
we have set index put options for small investors?"
Thailand Management Association Annual Report 93/94
(1993) with Patcharavalai Jayapai and Panupa Tuvanimitgul
- "Will
stock be posted DS after listing?"
Journal of Business Adiministration, Thammasat University
(1993) with Pacheun Boonchareon and Panupa Tuvanimitgul
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| Press News on Dr. Pongsak |
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- "Japan Power Shortage has Far-Reaching Effects, Academics Warn"
The Nation Newspaper (March 31, 2011)
- "Thai 's Alcohol Consume Behavior and Election " (Thai version)
Source: Mathichon (March 13, 2011)
- "Muddle-headed Alcohol Tax is Due for a Long Overdue Overhaul "
Source: The Nation (March 12, 2011)
- "Wikileak : World 's Change ? " (Thai version)
Source: Mathichon (January 25, 2011)
- "The European Crisis : Geopolitics & Solution Part III " (Thai version)
Source: Bangkok Business News (January 11, 2011)
- "The European Crisis : Geopolitics & Solution Part II " (Thai version)
Source: Bangkok Business News (January 10, 2011)
- "The European Crisis : Geopolitics & Solution Part I " (Thai version)
Source: Bangkok Business News (January 7, 2011)
- "The Future of Thai Labour Market According to 2010-2011 WEF 's Survey " (Thai version)
Source: Post Today (October 29, 2010)
- "IMF Economists Stress Infrastructure Investment "
Source: The Nation (October 27, 2010)
- "IMF Suggest to Increase Investment and Consumption for Sustainable Growth " (Thai version)
Source: Bangkok Business News (October 27, 2010)
- "IMF Urges Inflow Recipient to Invest More "
Source: Bangkok Post (October 27, 2010)
- "Shining a Light on Our Fading Competitiveness "
Source: The Nation (October 9, 2010)
- "WEF Survey and Thailand 's Productivity " (Thai version)
Source: Bangkok Business News (October 6, 2010)
- "Declining in Three Area Alarming "
Source: Bangkok Post (October 4, 2010)
- "China and India Water Crisis - Part 3 " (Thai version)
Source: Bangkok Business News (October 8, 2010)
- "China and India Water Crisis - Part 2 " (Thai version)
Source: Bangkok Business News (October 1, 2010)
- "China and India Water Crisis - Part 1 " (Thai version)
Source: Bangkok Business News (September 24, 2010)
- "China and India Labour Market : Effect to Thailand - Part 2 " (Thai version)
Source: Bangkok Business News (July 23, 2010)
- "China and India Labour Market: Effect to Thailand - Part 1 " (Thai version)
Source: Bangkok Business News (July 19, 2010)
- "The Evolution of Corporate Governance in Banking Industry of Thailand:
from the 1997 Asian Crisis to the 2008 Global Credit Crisis" (Thai version)
Source: Mathichon (June 23, 2010)
- "Interview - Alcohol Tax 0% - See No Coffin, See No Tear " (Thai version)
Source: Thairath (December 2, 2009)
- "Interview - Alcohol Tax in Thailand Problem & Suggestion " (Thai version)
Source: Thairath (October 30, 2009)
- "Alcohol No Ordinary Commodity - Final " (Thai version)
Source: Bangkok Business News (January 8, 2010)
- "Alcohol No Ordinary Commodity - Part 12 " (Thai version)
Source: Bangkok Business News (December 18, 2009)
- "Alcohol No Ordinary Commodity - Part 11 " (Thai version)
Source: Bangkok Business News (December 11, 2009)
- "Alcohol No Ordinary Commodity - Part 10 " (Thai version)
Source: Bangkok Business News (December 4, 2009)
- "Alcohol No Ordinary Commodity - Part 9 " (Thai version)
Source: Bangkok Business News (November 20, 2009)
- "Alcohol No Ordinary Commodity - Part 8 " (Thai version)
Source: Bangkok Business News (November 13, 2009)
- "Alcohol No Ordinary Commodity - Part 7 " (Thai version)
Source: Bangkok Business News (November 6, 2009)
- "Alcohol No Ordinary Commodity - Part 6 " (Thai version)
Source: Bangkok Business News (October 30, 2009)
- "Alcohol No Ordinary Commodity - Part 5 " (Thai version)
Source: Bangkok Business News (October 16, 2009)
- "Alcohol No Ordinary Commodity - Part 4 " (Thai version)
Source: Bangkok Business News (October 9, 2009)
- "Alcohol No Ordinary Commodity - Part 3 " (Thai version)
Source: Bangkok Business News (October 2, 2009)
- "Alcohol No Ordinary Commodity - Part 2 " (Thai version)
Source: Bangkok Business News (September 25, 2009)
- "Alcohol No Ordinary Commodity - Part 1 " (Thai version)
Source: Bangkok Business News (September 18, 2009)
- "Voice of America Interview on Asean-EU FTA & Burma Issue by Daniel Schreaf "
Source: Voice of America (March, 2009)
- "He Keeps an Eye on Economies"
Source: The Nation (February 14, 2009)
- "The Position of Thailand's Competitiveness Excerpt"
Source: The Nation (November 29, 2008)
- "Stringent Accounting Rules may be Making Things Worse during Financial Turmoil"
Source: The Nation (November 29, 2008)
- "Thailand's Competitiveness Remain Relatively Strong"
Source: The Nation (November 29, 2008)
- "Thai Political Risk Rising after the Airport Seized by PAD"
Source: Exclusive Interview by CNBC (November 27, 2008)
- "Current Accounting Rules may Damage Balance Sheets"
Source: The Nation (November 8, 2008)
- "Academics Call for IAS 39 Reassessment in View of Economic Crisis"
Source: The Nation (November 4, 2008)
- "US Crisis in the Eyes of Thai Experts"
Source: The Nation (October 22, 2008)
- "People
in the warm welcoming event for Prof. Edward C. Prescott's
Thailand Visit"
Source: Thairath (June 28, 2005)
- "Review
Article by Dr. Pongsak Hoontrakul on "Barriers to Riches""
(Thai Version)
Source: Matichon Article (June 13, 2005)
- "Nobel
laureate to give talk on "Barriers to Riches""
Professor Edward C. Prescott, Nobel Laureate in Economics
(2004) will give a lecture on "Barriers to Riches"
to a Bangkok audience on June 16,
2005 (May 2005)
Source: Bangkok Post : Economy Knowledge & Education
- "Dr.
Pongsak says Nobel Laureate Prescott's "Barriers to
Riches" will lead on efficient ways to fight with poverty"
(Thai Version)
Source: Post Today, (May
2005)
- "Sasin
of Chulalongkorn, hosts Nobel Laureate Edward Prescott,
2004"
(Thai Version)
Source: Thai PR.net (May
12, 2005)
- "Dr
Pongsak Hoontrakul's review on Nobel Laureate Prescott’s
Talk on Barriers to Riches"
(Thai Version)
Source: Daily News (May
10, 2005)
- "Sasin
Executive Education News"
Professor Edward C. Prescott, Nobel Laureate in Economics
(2004) will come to Thailand this for a special Nobel
Laureate Dinner Talk to be hosted by Sasin Graduate Institute
of Business Administration on June 16, 2005. (Mar.
2005)
- "Phuket
hotels at risk of oversupply"
Morethailand.com launches the strategic marketing through
opening morephuket.com, pointing that this is the way to
expand online customer base. (Jun.
2004)
- "Pongsak
Hoontrakul Innovating Online Room Sale"
Source: Matichon, April 22, 2004
- "Prof.
Fenwick and Dr. Pongsak gave interviews on Sasin MBA in
June 03"
Source: article on English-language magazine - www.thailandopportunities.com
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| Lecture Note on E-Business and New Economy |
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- "Homo
Interneticus: Implications for Online Marketers and Hoteliers"
Presented at the Intercontinential Hotel, Bangkok on Tue.
May 10, 05 at 13:00 pm
- "Technology
Trends and ICT Adoptation in Thailand Tourism" ,
Presented at ITB Market Trends & Innovations at ITB Convention,
Berlin on March 11-15, 05
- "Search
Engine Marketing for Online Travel Intermediary: MoreThailand.com
case", Presented at Travel Distribution Summit
Asia 2004 in Singapore on Dec. 1-2, 04
- "Hotel
Hidden Capital", (May 2004)
- "Hotel
as Four Different Goods", (May 2004)
- "Thailand
Economy - Its Strategies, Prospects and Challenges",
Presented to H.E. the Malaysian Ambassador, the NEAC executive
director and members, (Dec, 2003)
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| Presentation on Thailand Political Economy |
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- "Foreign Influence & Political Economic Decision: A perspective from Financial Economis
Presented to King Prajadhipok’s Institute, Bangkok, January 21, 2011
- "WEF Competitiveness Report 2010-2011 for Thailand and its Implications
Presented to Press and TV Interview at SASIN, Bangkok, October 1, 2010
- "Beyong the Crisis : Regulatory Reform" Discussant on the ADB July 09 Report
Presented to the Joint ADB-TDRI Seminar, Bangkok, July 23, 2009
- "Two-Sided Market Economics & Morethailand.com"
Jan 2008
- "Next
Steps For Bond Market Development in Thailand. "
Presented to Shanghai Forum, Fudan University May 15, 2007
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- "Medical
Tourism Overview & Possible Cooperation with Canada"
Sasin of Chulalongkorn Univ., Thailand, Sep. 4, 2006
- "FTA,
Thailand Goal, Strategy & Benefits"
Sasin July 20, 2006
- "Asian
Online, Travel and FTAs"
Sasin July 20, 2006
- "Asia
Bond Market Development: Policy Implications, Empirical
Relationships & Future Direction"
Workshop & Research Colloquium, Sasin May 4th, 2006
- "Thailand
Economy: Its Strategies, Prospects and Challenges"
Present to Data Mustapha Mohamad, NEAC director, Data' Syed
Norulzaman the Malaysian Ambassador to Thailand and NEAC
delegates on Dec. 9, 03, Thailand.
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| Speech Note by Dr. Pongsak |
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| Seminar & Events |
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Last Update:
11 April, 2011
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Download
Abstract
Full Paper
Audio